Continuing with the theme of the past few blogs, I want to point out a common mistake consumers can make that may add to their economic difficulties. The thinking that occurs is like the infamous slippery slope. The best way to illustrate my point is with an example. Let’s suppose you are going to buy a car. You initially intend to purchase an economy model. But then you are in the dealership and discover that there are some nice features to be had for a little more money. This leads you to think why not borrow a little extra and be able to purchase some of the add-ons. Overreaching economically is an easy trap to fall into when buying major purchases. Another two or three thousand dollars does not look like much against $25,000. But it adds up.
Ronald Wilcox, professor of business administration at the Darden School of Business, University of Virginia, and author of Whatever Happened to Thrift?: Why Americans Don’t Save and What to Do about It says, “A dollar is not always a dollar in our minds.
Some days a dollar will be more valuable to you than others. Often when making big purchases, the price seems so overwhelmingly high that smaller add-ons or upgrades start looking like great deals in comparison.
“What you’re doing is pairing the smaller purchase with the bigger number and all of a sudden it looks reasonable in comparison when on any other day you would recognize this as a really bad deal. Marketers are aware of that, so they will add on lots of small items-like warranties for instance-things that have huge margins that they can make a lot of money on.”
Terry Rigg, editor of Budget Stretcher Web site and newsletter recommends that you “Learn not to buy on impulse and plan every purchase carefully. If you don’t have the money now-save until you do.” In other words, know how much you have budgeted for before entering a sales place and stick to that amount.
On that note, if you have any questions and live in Colorado please feel free to contact me. Kevin D. Heupel, Colorado Bankruptcy lawyer, 303-955-7570, COBankruptcyHelpEmail, free-consultation form.



